Friday, May 9, 2008

The Big Word Project, Dictionary Based Viral Marketing

A couple of grad students from Ireland have created this site where you can buy a word (at a dollar a letter) to “redefine” it. The redefinition, of course, consists of a link to whatever site you like. Their example is to buy the word monkey (at $6), and have it link back to your site about monkeys.

I bought “last” which link to the site.

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