What do you get when you combine Firefox zealotry with a healthy profit motive (or twisted greed, depending on how you look at it)? You get Explorer Destroyer, a collection of free scripts for webmasters. Sign up for Google AdSense (which will allow you to collect a commission by getting visitors to switch to Firefox), install a script, and IE users who come to your site will be greeted by either a polite suggestion that they switch to Firefox, a splash page greeting them with a Firefox entreaty before they enter your site, or something of a nuclear option: a page blocking them from entering your site until they get the Fox.
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