The 50th birthday of the LEGO brick is in January 2008 and there is plenty to celebrate. Children all over the world have played with LEGO bricks for the past 50 years, and LEGO is still right at the top of many wish lists – just as it always has been. Industry and trade associations also recognize the LEGO success. Just before the turn of the millennium the LEGO brick was voted “Toy of the Century”, one of the highest awards in the toy industry, by both Fortune Magazine in the US and the British Association of Toy Retailers.
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